Custom designed websites: our process

At Fuel we deliver high-end custom designed websites, unique to each client's needs. Our process can be divided into the following stages:

Research & discovery allow min 1 week

Strategy research, information architecture & site mapping.

Design allow min 3 weeks

A collaborative approach with clients, concluding with graphics illustrating the design and layout of key website pages at various sizes.

Development allow min 2 weeks

With designs approved, we can then build the website pages and integrate the content management system (CMS).

Testing & content entry allow min 2 weeks

An agreed amount of initial content is entered and a training video is recorded. Quality assurance tests across multiple screen sizes, multiple browsers and operating systems.

Additional notes

Online Sales

No online sales/payments (eCommerce) are included in this package but you can find out about the costs and methods available here.

Website Training

We record a short personalised video tutorial, specific to each website, stepping through the process of adding and updating content. It can be used as a training tool for new employees, or act as a quick refresher months or even years later.

Ongoing Support

Every new website comes with 1 month telephone and email support as standard and ongoing support packages can be purchased in pre-paid 10-hour bundles at a reduced rate. Our clients love this approach as it means only paying for the time they actually use.

About the Content Management System (CMS)

SilverStripe is a flexible open source CMS that has an intuitive and deliberately simple interface which can be completely customised, resulting in a tailor-made CMS for each website. Our clients love this CMS because it's always customised for their website, presenting them with only the relevant options for each page on the site. View a demo video here ››

Website Hosting

Fuel does not provide hosting services, so clients retain full ownership of their website without vendor lock-in. We will recommend a suitable hosting package from one of our trusted hosting partners. If preferred, eg. to keep accounting simpler for you, we are happy to include the outsourced hosting-related charges on our invoices at cost. (Typically hosting costs somewhere in the region of €140/year including an SSL certificate.)

Search Engine Optimisation (SEO)

We ensure that all of our websites are search engine friendly using modern coding techniques. All of the CMS outputs are fully standards-compliant, and include automated editing of page titles, heading tags, URLs, meta tags, and an automated XML sitemap file. More info here ››

Social Media and off-site marketing

The website will be integrated with Google Analytics and pages will be optimised for social media sharing, but we do not provide any ongoing digital marketing services such as social media management, adwords or advertising management.